Introduction

Basecamp is one of the best software team in the world.

Its CTO DHH is the creator of Ruby on Rails - one of the GOAT programmers.

Its CEO is a famous thinkers and writer.

They have an advanced way of doing things that are way different to conventional way of building great software.

There is a rumor that even Jeff Bezos is a kind of "fan" of Basecamp's founders due to their shape thinking and mindset.